HBCU Co-Founding Partners return with the Experiential Costumed Franchise
“Newark Historical Renaissance Ride” in Partnership with Newark Businesses.
The Cherry Blossom Ride, Presented by Newark Historical Renaissance Ride
and sponsored by The Yard, Newark Foundry, Bird Bike, and IRL Together Fund kicks off
April 9th, with plans for brand expansion in new markets.
April 4th, 2022, Newark, New Jersey The Newark Historical Renaissance Ride (NHRR) hosts a
Historic Costumed Cherry Blossom Bicycle Ride. A short 6-mile ride route beginning at Military
Park to Branch Brook Park and back to the starting point of Military Park is a leisurely guided
bike excursion, during cherry blossom peak bloom. Led by NHRR’s co-founder & historian
Hassan Abdus-Sabur with recurrent scenic selfie and photo pitstops, the tour features perfectly
timed breaks at some of Newark’s most historic landmarks. “This year, we all agreed that it was
important to dedicate the Cherry Blossom Ride event to the women who are glue in our groups,
communities, and families” says Abdus-Sabur
The cycle route concludes with a complimentary post-ride Afternoon Tea, followed by a lunch
award ceremony sponsored by The Yard featuring rider-favorited contests for Best Bike, Best
Dressed, Best Hat, Best Mustache or Beard, Best Hash tagged Photo and the Renaissance Ride
History Maker Honoree Awards. Founded to accentuate the cultural and historic heritage of
Newark, New Jersey, the organization celebrates 10 years in 2023. The event highlights
Newark’s great outdoors, biking advocacy and sustainability, the cities rich history, architecture,
sartorial style, music and art.
Bird Bike will sponsor a community bike-helmet giveaway and also allow participants an
opportunity to reserve e-Bikes or scooters at the NHRR website (while supplies last). Riders can
recharge while experiencing a historic Newark mansion with the Refresh and Ride stop
sponsored by Newark Foundry founder, Alan Suarez.
“Renaissance Riders” arrive in festive Harlem Renaissance period attire, stylish Seersucker and
Linens in the summer and Tweeds for the fall events. “When Renaissance Riders shine, Newark
shines” says co-founder Paul Chinnery when asked about the importance of documenting the
much-anticipated cultural-sartorial event.
Newark’s Central Ward /old 3rd Ward Councilwoman LaMonica McIver leads the ride as
Honorary Bike Marshall. Vice President of Urban Innovation at Audible, Aisha Glover, will
ring the official opening bell. Deputy Mayor, Director of Economic and Housing Development,
Allison Ladd, opens the post-ride awards ceremony celebrating impactful women of our
community. This year’s Renaissance Ride History Maker Honorees are Gabe Baltimore
Basketball Coach, East Orange High School, Laura Bonas, Akwaaba Gallery and Marco
Germano, Newark Bicycle Coop.
“We’ve managed to produce Newark-centric experiential events during our first 10 years using
our creativity and an even more creative budget, but we are absolutely excited for partnerships
on the horizon and look forward to collaborating with businesses and sponsors who are invested
in the Newark community to bring greater awareness to the gem that Newark is and the
opportunity it presents for its residents and investors” says co-Founder Delanie West.
About Newark Historical Renaissance Ride NHRR, founded in 2013, is a signature lifestyle
brand experience celebrating bike advocacy & sustainability, the great outdoors, and the cultural
and historic heritage of America’s great urban cities. A passion project for the three partners who
serve as visionaries for the organization. NHRR events are produced by co-founders Hassan
Abdus-Sabur, Paul Chinnery and Delanie West.
More about NHRR Historicalrenaissanceride.com
Hassan Abdus-Sabur Hassan Abdus-Sabur is co-founder and official historian of the NHRR. A
4th Generation Newarker, Hassan has always been politically and socially active in his
community. He serves as Aide to Central Ward Councilwoman LaMonica McIver and has
become more invested in Newark and seeing it make a positive change.
Paul Chinnery Co-founder and Creative Director of event and media for NHRR, Paul has been
passionate about documenting people and culture for over 30 years. He is a trusted content
creator for personal, small business and major corporations and has nationally publicized works
in photography and film. More about Paul at PaulChinneryPhotography.com
Delanie West A former 3rd generation Newarker by way of the Great Migration, Delanie is co-
founder, managing brand strategy and business development for NHRR. A multi-hyphenate
creative and business leader, earning her undergraduate degree in Design at Hampton University
she is candidate for MBA, with dual degree specialization in Marketing and Entrepreneurship at
Syracuse University’s Martin J. Whitman School of Business.
About Be Super Creative Be Super Creative is agency of record for Newark Historical
Renaissance Ride. Delanie West is Founder and Creative Director of Be Super Creative, a firm
that helps brands and businesses execute creative ideas. More about Be Super Creative at
Bernice Booker, BA, MBA After studying communication at the University of Michigan – Ann
Arbor, Bernice has worked within Fortune 500 companies, BRGs and nonprofits where she
discovered a penchant for defining, supporting and implementing successful content analytics
and leading strategic vision. Bernice is a Harlem native that fell in love with Newark based on its
ties to black history and culture. She supports Production and Brand Development Manager for
Be Super Creative and the Newark Historical Renaissance Ride project.