We love southern style. There is something so classic and chic about southern fashion. LaVonndra Johnson of Elle VJ embodies that to perfection. This true Southern Belle loves everything about Fashion and the South. Based in Charlotte, NC, LaVonndra has a background in fashion spanning, personal styling, magazine publications, blogging and even producing her own lingerie line! This style maven of the South does it all and with a beautiful smile on her face. Check out our Queen City fashionista today!
Your Name:
LaVonndra Johnson
Business Name:
Elle VJ
Website:
What You Provide:
style blog + online lingerie (Dainty Dames Lingerie)
Where are you based?
Charlotte, NC
Why did you decide to start a business?
See bio
What is your favorite business story?
In random conversation, Rodney Harris (a model scout) gave the best advice I’ve ever received and he told me when doing business you “Charge what the market will allow.”
Who are some of your business idols?
Kardashians (not personally, lol, but for branding purposes only – Andy Cohen – Magic Johnson
Do you have any mentors?
No mentors, but I use my great friend, Rashon Carraway, to bounce ideas off, and he does the same to me for his business
What is your favorite thing about being southern?
Simply being nice
What is your favorite southern dish?
Egg custard pie, sweet potato cobbler, and sweet iced tea (they’re sweet)
What is the most important thing you have done to build your business?
Social media
What are your favorite southern fashion brands?
Belk’s
What do you love about southern style?
I love that it’s refined, fresh, and always in style!
If you could only shop in 3 stores for the rest of your life, what would they be?
Kate Spade NY, DSW Shoes, and Target
What is your signature look, style or color?
My signature look is either a fit and flare design, or a high waist pencil skirt with a pair of pointed toe heels
Do you prefer casual wear or formal attire?
Formal – because I was born to be extra, lol
What is your favorite item or piece of clothing to wear/use while doing business?
A pencil skirt with heels – it makes me feel powerful, in control, and confident
For someone new to fashion or just graduating, what career advice would you give them?
Be yourself, but be the best version of yourself – also, what other people think of you DOES matter
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