The highly-anticipated Don Luchi Rosé Weekend is set to return for its second year, solidifying the brand’s position as a leader in contemporary luxury wine culture. The three-day celebration in Charleston, SC, from March 20–22, 2026, promises to unite culture, community, and the art of rosé through curated events, elevated hospitality, and immersive experiences.
Don Luchi Rosé Weekend Returns to Charleston, Redefining Luxury Wine Culture with New Experiences and a Rooftop Finale
Founded by Andre Grundy, David Kinloch, and Justin Wages, Don Luchi is a premium wine brand that blends Italian craftsmanship with modern luxury culture. Known for its Prosecco DOCG and Rosé, the brand focuses on curating elevated, experience-driven moments that celebrate community and style.
This year’s multi-day lifestyle experience will feature two new events, all anchored by Don Luchi Prosecco DOCG and Rosé.
- Friday, March 20: The weekend kicks off with “The Art of Rosé” at Coterie (17 Warren Street, Charleston) from 6:00 – 8:00 PM. This intimate experience will feature sommelier-led tastings paired with chef-curated cuisine.
- Saturday, March 21: The new “Pickleball & Prosecco” event takes place from 12:00 – 3:00 PM at The Pickle Bar (162 Cherry Street, Summerville). This daytime activation offers a unique blend of sport, curated cuisine, social connection, and Prosecco.
- Sunday, March 22: The celebration culminates with the anticipated “Rosé Rooftop Finale” at The Mills House Hotel (115 Meeting Street) from 2:00 – 5:00 PM. The previously sold-out rooftop day party will feature unlimited Prosecco and Rosé, signature cocktails, passed hors d’oeuvres, and a live DJ.
Tickets are available here:
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