PRESENTED BY EXPLORE CHARLESTON
Charleston Style Edit: A Curated Guide to Black-Owned Fashion and Shopping
The Essence of Charleston Chic
Charleston, South Carolina, is a city where heritage meets haute couture. From the cobblestone streets of King Street to the artisan markets of North Charleston, the region’s fashion scene blends Southern sophistication with cultural storytelling. This curated editorial celebrates Black-owned fashion brands, local tastemakers, and the artisans shaping Charleston’s evolving fashion scene.
1. The Tiny Tassel: Playful Elegance with Purpose
Founded by Charleston native Mimi Striplin, The Tiny Tassel is a joyful expression of color, craftsmanship, and community. Known for its handmade tassel earrings, statement jewelry, and apparel, the brand embodies the spirit of Charleston’s creative renaissance. Mimi’s boutique on Spring Street is a must-visit for those seeking vibrant accessories that celebrate individuality and Southern charm.
Style Inspiration: All-White Hostess — crisp linen dresses, pearl accents, and a pop of color from The Tiny Tassel’s signature earrings.
2. Gola Sweetgrass Sandals: Heritage Woven into Every Step
A tribute to Charleston’s Gullah-Geechee culture, Gola Sweetgrass Sandals blend traditional sweetgrass weaving with modern design. Each pair is handcrafted, reflecting the artistry and resilience of the Lowcountry’s African American heritage. These sandals are more than footwear—they’re wearable history.
Style Inspiration: Preppy Dandy — pair tailored shorts and a linen blazer with sweetgrass sandals for a refined yet relaxed coastal look.
3. Estelle Colored Glass: Oprah’s Favorite Thing
A toast to timeless elegance, Estelle Colored Glass has captured national attention—including a coveted spot on Oprah’s Favorite Things. Founded by Stephanie Summerson Hall, this luxury glassware brand draws inspiration from vintage hues and family heirlooms. Each piece is hand-blown by artisans in Poland, making it a perfect complement to Charleston’s refined aesthetic.
Style Inspiration: Luxury High Fashion — think silk gowns, sculptural jewelry, and a glass of rosé in a blush-toned Estelle coupe.
4. International African American Museum Gift Shop: Museum Shops and Textile Heritage
Charleston’s museums offer more than history—they’re gateways to understanding the region’s artistic and cultural footprint. Museum shops feature locally made textiles, sweetgrass baskets, and jewelry that reflect the city’s deep-rooted craftsmanship. Exploring these spaces connects visitors to the artisans preserving Charleston’s legacy through design and we especially recommend exploring the International African American Museum Gift Shop with curated Gullah inspired fashion, Black Art inspired giftware and heritage-inspired home goods that will allow you to bring a taste of Charleston back home with you.
Style Inspiration: Cultural Curator — neutral tones, natural fibers, and accessories that tell a story.
The Charleston Shopping Experience
Charleston’s fashion landscape is a tapestry of tradition, innovation, and heritage. Whether browsing Black-owned boutiques, discovering artisan-made treasures, or indulging in luxury retail, every experience tells a story of creativity and community.
From the sweetgrass fields to the polished storefronts of King Street, Charleston invites visitors to explore, shop, and celebrate the artistry that defines the South’s most stylish city.
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